As a public notary in New York putting together your notary kit is usually the first thing you need to do. Attracting clients would be next, and this can be done using many different channels. Of course you can advertise, buy commercials on the radio or TV, ads in the newspaper, join referral networking groups, and a slew on of other ways.
But have you thought about using Twitter to find people in New York who need notary services?
Why Should New York Notaries Use Twitter?
Twitter is now 7 years old with 200 million active users that create 400 millions Tweets PER DAY! While that list is filled with all kinds of different people and types of social media users (daily, weekly, hourly – consuming, broadcasting, resharing, conversing), don’t you think that some of those 400 million tweets might be looking for notary services?
How To Search Twitter For Notary Customers
There are several ways to search Twitter and manage keyword monitoring. You can use Twitter’s own search tool, you can use a tool to send you alerts like Topsy, or you can use a dashboard like HootSuite to keep a stream open of people tweeting about a keyword.
Using Twitter Search To Find Customers In New York
Head over to Twitter’s Advanced Search Page.
Here, you will find several searching options. What you want to focus on are “Any of these words” and “Near this place”.
Enter in some keywords (if it’s a phrase, put the phrase in quotes) that people would say if they needed your services.
“notary services”, notarize, “public notary”, notary
When you scroll down to the “Near this place” option, you can type in your city or your state, and Twitter will show you people who are tweeting your selected keywords within 15 miles. So you can search “notary” Near “Manhattan” to find anyone tweeting the word notary in the geographic range.
There’s an art and science to playing with the right words that people may be searching for, so don’t just use “notary” and give up, try a bunch of different related words.
Finding Notary Customers With Topsy
Topsy is a third party tool that searches Twitter as well as a bunch of other different online channels. We’ll focus on searching Twitter for now. The issue with Topsy’s search compared to Twitter is that you can’t enter in a location to search within. So you’ll have to find people searching for New York notaries specifically.
Head over to Topsy and type in your keyword, select Twitter and click Search. Now you’ll be looking at a page of all the Twitter results with your desired word.
The cool thing about Topsy over Twitter is that Topsy allows you to set up email alerts so that you can get notified whenever someone tweets about New York notaries and you’ll never miss a new business opportunity!
For Advanced Notaries: Using HootSuite Keyword Search To Find Notary Customers In New York
HootSuite is a great Twitter tool that can be leveraged for so many different social media objectives. HootSuite is, however, the most technical tool on this list (at least for finding people in New York).
Since this isn’t a tutorial just for using HootSuite, I’m going to stick to setting up a stream based on keyword search and location for those of you already managing your business’s online presence with HootSuite.
If you want to search Twitter for the area near you, HootSuite gives you an easy little circle button to click and it will find your current location to search for.
If you want to search for an area outside of where you are currently sitting, use
Geocoder to find the latitude and longitude of the address you want to search near. When you get
the result, copy and paste that along with your keyword into the HootSuite search tool like this:
The keyword phrase will be before the geocode. The 200km on the end is the radius for the location you are searching (note the comma and no space).
Are You Currently Using Twitter To Find Notary Customers In New York?
Have you gotten into the social media realm yet to start building your business? Have you seen it working or not working? Let us know in the comments below!
List Your New York Business In Our Free Notary Business Directory
In order to help the notary business community, we’ve set up a free notary business directory on our site, which you can find here and list your New York notary business for free so that you can get found by people who are searching for your services!